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Strax Profile

STRAX Group is a market-leading, global organisation which specializing in developing

and growing brands and supplying product globally via its distribution platforms.

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Supplying both STRAX has built a House of Brands to complement its value-added customer-specific solutions and services. STRAX House of Brands includes proprietary brands: AVO+ AIRPOP. 

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STRAX sells into all key channels ranging from retail operators, mass merchants and direct to consumers online. STRAX was founded in Miami and Hong Kong in 1995 and has since grown across the world. Today, STRAX has offices across 13 countries with its operational HQ and logistics center based in Germany. It also has operations and logistics in Dallas, Texas, Miami, Florida, Shenzhen China and Hong Kong. 

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STRAX is listed on the Nasdaq Swedish Stock Exchange.

Our Team

Meet the team

Our team hails from around the world based in the America's, Europe and Asia. Strax Health is a dynamic group of industry veterans and marketeers offering the highest levels of customer service. 

CEO

Ingvi Tomasson

Ingvi Tomasson, Chief Exceutive Officer

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Head of Operations

Alap

Shah

Alap Shah, Head of Operations and Procurement

Sales

Brian

Burgess

Brian Burgess, Commercial Director Europe

President 

Judson Boothe

Judson Boothe, President of Strax Health

Head of Product

Stuart McAdam

Stuart McAdam, Head of Product

Project Manager

Bergur Bergsson

Bergur Bergsson, Project Manager

CCO

Simon Neave

Simon Neave, Chief Commercial Officer

Head of LATAM market

Mario Lapargada

Mario Lapargada, Head of Latin America Market

Product Marketing 

Anna 

Gallagher

Anna Gallagher, Product Marketing

Sales

Jona 

Katrin

Jona Katrin, Bidding Coordinator manager